On Page Optimization
On-Page SEO refers to how Good your
website’s content is presented to search engines. On page optimization
involves ensuring whether a particular webpage is structured in a manner
so that it gets found by the search engines for given keywords and key
phrases. It not only helps in getting good search engine ranking but
also increases overall readability of the site. The Good part is that
not much has changed about the on-page optimization approach. It can still be improved immediately by tweaking incorrect elements on a webpage.
There 5 key elements of a successful on page optimization
Off Page Optimization
Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site. Off-page optimization is a long-term process and takes time to improve. Simply put, off page is all about your online reputation. Off page optimization includes acquiring backlinks to your page from the authority sites in your niche. Backlinks is the currency of any off-page strategy. And, unlike on-page optimization, off-page optimization efforts are not apparently visible on the webpage itself; it does the background work for a better search result.
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